Glossary definition(s) for: interactivity
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v., An expression of the extent that in a given series of communication exchanges, any third (or later) transmission (or message) is related to the degree to which previous exchanges referred to even earlier transmissions.
Rafaeli, S. "Interactivity: From New Media to Communication." In Advancing Communication Science: Merging Mass and Interpersonal Processes. Edited by Robert P. Hawkins, John M. Wiemann, Suzanne Pingree. Beverly Hills, CA: Sage, 1988. 110-134.
Dictionary definition(s) for: interactivity
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v., An expression of the extent that in a given series of communication exchanges, any third (or later) transmission (or message) is related to the degree to which previous exchanges referred to even earlier transmissions.
Rafaeli, S. "Interactivity: From New Media to Communication." In Advancing Communication Science: Merging Mass and Interpersonal Processes. Edited by Robert P. Hawkins, John M. Wiemann, Suzanne Pingree. Beverly Hills, CA: Sage, 1988. 110-134.